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Turn Online Searchers into Dental Patients

You know that your prospective patients are going online to look for dental specialists to treat them. They're evaluating doctors, reading patient testimonials and researching treatment options.

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Word of Mouth and Social Networking for Your Dental Practice

Facebook, Twitter, LinkedIn and other social media Web sites provide a wealth of opportunity for dental practitioners to reach out to new and existing patients. But no matter how savvy or high-tech...

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Why Would a Dental Specialist Tweet?

First of all to the uninitiated, “tweet” is a verb that means “to post on the Twitter Web site.” Twitter is used by vast numbers of people, ranging from celebrities to ordinary people like us....

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Word-of-Mouth Dental Marketing in the Digital Age

Word-of-mouth marketing is not a new concept for orthodontic or pediatric dentistry marketing. Parents have been recommending dental specialists to other parents for decades. But understanding how...

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Five Steps to Internet Marketing for Orthodontists

When potential patients search online for your orthodontic practice, what are they likely to find? Your Web site or the Web site of a competing practice? Like it or not, those who receive...

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Facebook—It’s Not Just About Amplifying Your Content

There’s no denying that Facebook is a powerful tool to help spread your dental marketing content. But much of the marketing advice about Facebook focuses on just that—and there’s more to Facebook than...

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